DAMIAN DROZD.
DIGITAL.
A bit about me...
PROFESSIONAL ​INFO​​
10+ years of experience as a digital & eCommerce expert with a focus on managing Consumer Goods eShops (P&L responsibility) & implementing 360° digital, cross-channel marketing tactics throughout a customer’s lifecycle.
Entrepreneurial business acumen with strengths in acquisition & ROI-efficient digital marketing campaigns implementation in order to achieve eCommerce sales forecasts globaly.
Close cross-functional co-operation with various divisions & C-Level – therefore, very good commercial mindset & relationship building. Conceptually strong & visionary, with a drive for results. Open and influential personality, team motivator and enabler.
“Why? And Why Not?”
​
- my son​
WORK EXPERIENCE​​
2012-Present​
Head of eCommerce & Digital Marketing.
Hocoma AG (MedTech, Fitness) & On AG (Sports, Fashion), Zurich
​Growing 2 eCommerce start-ups on international level. From strategy to full P&L responsibility for the online store incl. all digital marketing & cross-channel tactics. Maximising international sales through opportunity identification, improvements across a multi-channel business, driving traffic to the eShops (SEO/SEA, affiliate, retargeting, CRM campaigns, eMail, mobile, online PR, social media) & constant eShop conversion rate improvement through acquisition & retention tactics.
2010-2012
Head of eCommerce & CRM.
Vitra AG (Furniture), Basel
Business model & global market entry eCommerce strategy; development of an acquisition plan through various digital & cross-channel communication media (e.g. affiliate/retargeting, eMail, social media, SEA/SEO, display/engagement, cross-media & mobile. Global eShop platform evaluation: tendering process & platform/integrator selection. For CRM, analysis of the "actual" and design of the "target" processes, CRM software provider and integrator selection & in close collaboration with IT, implementation various modules.
2004-2010​
Sr. Marketing Manager & Sr. Communications Project Manager.
Orange Communications AG (Telecommunications), Lausanne & Zurich
Concept, cross-functional co-ordination and implementation of eCommerce & digital marketing campaigns. 'orangeclick' & Orange eShop market launches - responsible for all integrated marketing campaigns; over 6 million budget. Responsible for the A-Z marketing mix of various product offers: research & concept, cross-functional development, market launch & in-life management - incl. Swiss-wide iPhone B2B market launch.
1999-2004​
Consultant & Account Manager.
Various Internet & Advertising Agencies, London & Zürich
Customer acquisition, A-Z concepts & implementation of online/integrated communication & digital marketing projects. Clients: Sunrise, Toyota, Swisslos, Pepsi, GM Opel, Clariant, Coca-Cola, Fiat, Whitbread, UBS, Mars, AstraZeneca, GlaxoSmithKline
EDUCATION
2005-2010​
MBA.
​Henley Management College | University of Reading, Oxford (UK).
The Henley MBA was, when selected, one of the top 10 MBA in Europe – with a focus on strategy and marketing.
1997-1999​
BA (Hons) European Business Administration.
​ESB Reutlingen (D).
BA (Hons) European Business Administration.
1995-1997​
​Middlesex University, London (UK).
OTHER
Fluent orally & in writing.
Conversational.
